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Show Off Your Summer – Todd Henwood

Show Off Your Summer

Rogers Wireless Q2 2008 promotion for camera phones

ROGERS WIRELESS targets youths aged 14 – 24 , and every quarter they launch a very aggressive campaign to hold and grow their market share. Q2 2008, was monumental in the way digital played into that.

A new footprint on Rogers.com was given for a phones showcase. Featured phones were built and rendered in 3D. Custom content demos of each device were designed and built. A FaceBook application and contest to collect photos from your phone and distribute them to your network was built. Rich media online advertising was more engaging than ever before. And the integrated messaging accross all communications was more persuasive than in previous campaigns.

View ad example 1 “Snap Happy”
View ad example 2 “Solve the shot”