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Bonusville – Todd Henwood

Bonusville

Rogers Cable and Home Phone bundles promotion

Rogers new multi-product offering “MyHome Advantage” was not gaining new subscriptions as anticipated. We were tasked with coming up with a campaign that would highlight the bonuses a consumer gets just by subscribing. BONUSVILE was the online destination for the campaign, where each resident could tell a different story of My Home Advantage, and how it put them in Bonusville. The term BONUSVILE became simple language used to describe what happens when a consumer subscribed to My Home Advantage.