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True HD – Todd Henwood

True HD

The Final Piece of the Puzzle

Go back in time to when HDTV was just becoming mainstream.
Fifty percent of consumers believed that to receive a gorgeous, widescreen, High Definition picture, all you needed was an HDTV. Our objective was to educate consumers that
they also needed an HD receiver and HD service – with Rogers.

This micro site brought to life the idea that there’s something missing from your HD experience. The experience was a non-linear story of a guy who found all of the advantages of TrueHD as he watched TV with his wife, his son, and his football pal.