The Wisers

Primus Canada Creative Platform

The brief was simple. Create a fresh campaign to answer a new strategy that positioned the brand as “The Smart Choice”. The Wisers gave us a creative platform to talk about any feature, product, or situation. The campaign was the most successful in company and history and Primus had trouble keeping up with orders. It won multiple awards for creativity and results. And it also won the hearts of consumers with one person asking for a personalized poster because it reminded them of their family – which we made for them of course.


  • Creative Platform
  • Online Advertising
  • Transit
  • OOH
  • Social Media
  • Direct Mail
  • Landing Experience