Take Charge of Your Retirement
BMO Retirement Planning Promo
With the goal of updating the previous year’s successful Retirement campaign, BMO enlisted Dr. Amy D’Aprix, Life Transition Consultant to help institute a fresh, new approach to Retirement Planning. This dynamic and talented speaker became the focal point for the online and interactive video-based planning tool.
The microsite ultimately became the flagship of a national integrated campaign used by every BMO Investment Advisor and Financial Planner in every branch nationwide. The launch was featured on Breakfast Television and was deemed a runaway success by customers and management.