BMO: Take Charge of Your Retirement

Posted on Tuesday, September 21st, 2010 at 8:01 pm

With the goal of updating the previous year’s successful Retirement campaign, BMO enlisted Dr. Amy D’Aprix, Life Transition Consultant to help institute a fresh, new approach to Retirement Planning methodology. This dynamic and talented speaker became the focal point for the online and interactive video-based planning tool.

The microsite ultimately became the flagship of a national integrated campaign used by every BMO Investment Advisor and Financial Planner and featured in every branch countrywide. The launch culminated in an appearance on Breakfast Television and was deemed a runaway success by customers and management.