AGENCY: Henderson Bas
POSITION: Art Director
The new site is built on WordPress and features in-page social sharing tools as well as takes advantage of CUFON fonts. This allows for more modern stylized typography without the use of images, and remains SEO compliant as a result.
The Interactive Advertising Bureau of Canada is a not-for-profit association representing a membership composed of Interactive advertisers, agencies, publishers and service associates. The IAB Canada’s vision is to be a national voice and de facto thought leader for the Interactive marketing industry. By working with advertisers, agencies, publishers, and service associates, they are trying to establish and communicate Interactive advertising best practices that optimize advertiser investment, leading to increased stakeholder value.