AGENCY: Publicis Modem
POSITION: Associate Creative Director
Managed creative team
Rogers new multi-product offering “MyHome Advantage” was not gaining new subscriptions as anticipated. We were tasked with coming up with a campaign that would highlight the bonuses a consumer gets just by subscribing.
BONUSVILE was the online destination for the campaign, where each resident could tell a different story of My Home Advantage, and how it put them in Bonusville.
The term BONUSVILE became simple language used to describe what happens when a consumer subscribed to My Home Advantage.